Top 10 countries to advertise hyper-casual Games in 2022Īlthough the US and Japan are featured at #1 and #2 on both platforms, we can observe key differences in terms of hyper-casual ad spend by platform on a country level. Note: The naming convention for Facebook has been updated to Meta Ads on the above table and the infographic below. Below we summarize the ranking comparison between Q3 2021 and Q1 2022.
With Vungle and Apple Search Ads remaining specific to iOS and TapJoy and AdColony remaining specific to Android. Top 10 ad networks to advertise hyper-casual Games in 2022Ĩ (Applovin, Mintegral, ironSouce, Unity Ads, Facebook, TikTok, Google Ads, Snapchat) out of 10 of the top ad networks by ad spend are common to both iOS and Android. In 2022 Q1, advertising spend on iOS and Android now shows a 50% / 50% split, suggesting that advertisers are becoming more and more comfortable with mobile marketing in the iOS privacy-first ecosystem. In 2021 Q3, hyper-casual ad spend by platform was a bit higher on Android (55%) than iOS (45%), marking a decrease of nearly 8 percentage points in ad spend on iOS compared to 2020.
BEST ANDROID CASUAL GAMES FULL
The full report is available at the bottom of the post. Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the top 10 ad networks and countries for 2022. This time we have partnered with our friends from GameAnalytics to bring you day 1 and day 7 retention benchmark in this edition of the report.
The wait is over! The “Hyper-casual Games Insights for Advertisers” infographic for 2022 Q1 is finally out. 28 April 2022 in hyper-casual, hypercasual, 2022